Leadership Team

/Leadership Team
Leadership Team2020-04-16T21:15:37+00:00

Eric Minutella

Founder
Eric has over 15 years of Executive VP/Special Counsel experience with Walt Disney, Sony Pictures, Warner Bros, NBC/Universal Studios, Twentieth Century Fox, DreamWorks Entertainment and Lions Gate Entertainment production operations.

Yair Landau

Production Advisor
Yair is the founder of Mass Animation and former Vice Chairman of Sony Pictures Entertainment, and President of Sony Pictures Digital Entertainment (SPDE). Produced Academy Award winning productions and entertainment blockbuster franchises Everquest®, Star Wars Galaxies, and DC Universe Online.

Zak Kadison

Advisor, Transmedia
Zak is an entrepreneur and transmedia entertainment industry veteran. He has produced movies, TV series, and video games, founded successful companies, and raised tens of millions of dollars in capital. Kadison’s Playtime Entertainment, a media and entertainment consulting firm and production company – provides narrative design and business development for PubG. He is also co-founder and COO of Imperative Entertainment, an independent multi-platform production company and financier.

Adam R. Mehr

Advisor, Business and Legal Affairs
Adam is an entertainment industry veteran and a Partner at McCathern Law. Adam has a wide range of experience working in the entertainment industry. Prior to going into private practice, Adam served as the General Counsel and Head of Business Affairs for Gold Circle Entertainment and in the business and legal affairs departments at Warner Bros. Online and New Line Cinema.

Tom Roach

Advisor, Distribution
Tom is a Chief technologist with over 30 years of Media & Entertainment Technology experience. Heralded for his time as Warner Bros. Technology CIO, he successfully transformed technical operations. Tom is currently acting as interim CTO/CIO.

Ashley Aronson

Business Development
Ashley is a  global business development and brand partnerships strategist, cultivating tangental brand content to merge relationships of A-list talent with marquee brand names. Aronson has over 15 years in Big 5 consulting, leveraging her experience in client services management to foster strategic partnerships and social architecture to improve the human experience.

Danielle Avila

Creative Development
Danielle has over 20 years of experience in the creative and entertainment industry, cutting her teeth on set design, her teams winning numerous Emmy’s. Avila went onto work in creative development for award winning agency The Tyee Group, and in post-production at Chelsea Studios Post where she art directed work for CNN, The David Letterman Show, the Boston professional sports teams, and others.

Chris Johnston

Creative Development
Chris is a writer and communication strategist with over three decades of experience. A Pulitzer Prize nominated author, Chris has, in addition to writing several literary works, created dozens of TV series’ and feature films.